Jennifer Vetterli
User Experience Professional
Located in downtown Toronto, Ontario, Canada
Profile and Skills Summary
- 8 years experience in online marketing, web development, and Information Technology, working on cross-functional teams in a deadline-driven, project-oriented environment
- information architecture, including defining site structure, navigation, and page layout by creating site maps and wire frames, writing use cases and UI specifications, assessing interface usability, and managing content inventories
- business analysis, including gathering, analyzing, and documenting functional/business requirements based on information gathering sessions with clients/stakeholders and project team members
- qualitative research, including conducting in-depth customer interviews, contextual field research, and competitive analysis
- certificate in Information Management from the Faculty of Information Studies, University of Toronto in (included courses in usability evaluation, metadata and taxonomy, enterprise content management, and object-oriented analysis and design using UML)
- certificate in Information Systems Management from Ryerson University (included courses in systems analysis and design, database design, business process design, and project management)
- strong analytical, organizational, and communication skills; good creative and visual abilities
Related Work History
Information Architect
Critical Mass (2007 - present)
- developed information architecture for websites in travel, consumer goods, and financial services industries, including defining site architecture and navigation, creating wireframes, and writing UI specifications
- performed qualitative research, including writing research plans, conducting one-on-one interviews and focus groups with business stakeholders, and conducting in-depth customer interviews and contextual field research
- analyzed research results and synthesized findings to determine business goals and objectives, and construct user personas and scenarios
- designed process flows to capture user interactions with front-end websites and integration with back-end systems
- worked with cross-functional teams by leading ideation sessions, participating in rapid design labs, and representing Information Architecture team in project meetings
- coordinated work amongst a team of Information Architects
Documentation Business Analyst
Toronto Transit Commission (2005 - 2007)
- developed online help resource for Enterprise Resource Planning (ERP) system
- wrote end user help and training documentation for ERP system
- provided feedback on usability and functional gaps in process flows to Business Analysts and proposed solutions
Business Analyst
Navantis Inc. (2005)
- worked on initial design and functional requirements phase for the re-design/re-launch of the Sympatico / MSN Music Store
- conducted competitive analysis of features, functionality and usability of online retail web sites; derived recommendations and best practices for development of a new online retail site
- wrote functional requirements and use cases for back-end retail site administration system
- worked with web developer in optimizing functionality, labeling, and usability of back-end retail site administration system
Business Analyst
Direct Energy Marketing Limited (2003 - 2004)
- managed project - including setting timelines and milestones, interacting with vendor, reporting on project status to business unit - and produced information architecture deliverables for subsite rebranding project
- worked with business unit stakeholders to produce website updates
- specified, configured, and updated content-group settings in hosted web analytics application; interacted with vendor to resolve application issues; derived data from application for reports
- constructed and produced reports on visitor activity in web sales channel for eight different websites and subsites
- tracked changes and updated sitemaps and documentation for websites and subsites
- devised customer models and sample scenarios used for information architecture in site redesign
Information Architect / Technical Writer
Communicopia, Inc. (2000 - 2002)
- wrote functional requirements for interactive web sites based on information gathering sessions with clients and technical team members
- defined information architecture for websites, including wireframes and navigation
- researched, designed, and documented content management procedures for collecting multilingual content from clients
- interacted with clients in gathering and managing website content
- worked with graphic designers and wrote text for digital branding guide
- produced graphics and content for user manuals documenting back-end administrative web sites
- wrote online help text for interactive web pages
Technical Writer
thepowertoknow.com, Inc. (1999 - 2000)
- coordinated setup of intranet search engine with IT staff and specified search engine settings
- re-organized existing repository of internal documentation, re-designed intranet navigation and appearance, wrote guidelines for document creation, filing and change control, wrote reference material for software developers and published on intranet using HTML and CSS
- designed client configuration documentation using XML and XSL
- wrote print manual and designed online help for Application Service Provider (ASP) of online test/survey participant administration system
- wrote text, specified graphic content, and designed navigation of online help for ASP of testing and surveying system
- wrote material for marketing brochures
Education
Certificate in Information Management
Professional Learning Centre, Faculty of Information Studies, University of Toronto
- included courses in usability evaluation, metadata and taxonomy, enterprise content management, and object-oriented analysis and design using UML
Certificate in Information Systems Management
Ryerson Polytechnic University, School of Continuing Studies
- included courses in information systems technologies and applications, systems analysis and design, database design, business process design, and project management
Bachelor of Science
University of Toronto
- double major in Human Biology and Anthropology
Other Courses
- Technical Writing, University of Toronto, School of Continuing Studies
- Multimedia Interface Design, University of Toronto, School of Continuing Studies
- Building an Intranet, University of Toronto, School of Continuing Studies
- Graphic Design, Bell Centre for Creative Communications, Centennial College
- Introduction to Advertising, Institute of Canadian Advertising